PT Citra

E-Commerce Strategy & Platform. Real Client

TypeProfessional · Real Client: PT Citra Sukses Ekapratama, Indonesia

Year2025

Problem

PROBLEM

PT Citra Sukses Ekapratama had the products, the customers, and the ambition, but no online presence. This wasn't just a build; it was a full e-commerce transformation: business model analysis, competitive landscape, pricing strategy, digital marketing plan, and a production-ready Shopify platform, delivered from discovery to handover.

End-to-end e-commerce transformation for a real Indonesian business. Produced a complete strategic foundation: mission, vision, value proposition, competitive analysis, product and pricing strategy, digital marketing roadmap, and financial projections, before a single line was written. The Shopify platform was then built to spec: 40+ product listings, full payment gateway integration, and a redesigned 6-page information architecture tested for usability on desktop and mobile.

My Role

E-Commerce Consultant & Developer

Responsibilities

Conducted company and competitive analysis to define the e-commerce strategy, including business model selection, pricing approach, digital marketing channels, and logistics plan, producing a written strategy document before any development began
Built and configured the complete Shopify platform: product catalogue (40+ listings), payment gateway integration, navigation redesign across 6 pages, and cross-device usability improvements
Managed the full project lifecycle from initial client brief through discovery, strategy, design, implementation, testing, and handover documentation

Key decisions

Chose Shopify over custom-built after a structured platform evaluation weighing cost, security, maintenance burden, and time-to-market, documented the trade-offs explicitly for the client
Prioritised navigation and information architecture redesign over visual refresh: competitive analysis showed the primary drop-off point was checkout friction, not brand perception

What I Built

Deliverables shipped

E-commerce strategy document: business model, competitive positioning, pricing, digital marketing, logistics, financial projections
Shopify platform: 40+ product listings with full category structure, payment gateway (multi-method), inventory management
Navigation redesign, 6-page IA overhaul reducing checkout path to 2 steps
Cross-device optimisation, desktop and mobile usability tested and confirmed
Client handover: documentation, admin training, and ongoing content management guidance

Visuals